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Privacy Policy

Last updated: 6/06/2022

This Privacy Policy describes the types of information gathered by Attention Exchange Inc., DBA Popsixle, (hereinafter “Popsixle,” “we” or “us”) in the process of providing this website (the “Site”), and the associated data, services, information, tools, functionality, updates and similar materials (collectively, the “Software”), how we use it, with whom the information may be shared, what choices are available to you regarding collection, use and distribution of information and our efforts to protect the information you provide to us through the Software.

By accessing or using the Software, you hereby consent to allow us to process information in accordance with this Privacy Policy. Please also refer to our Terms of Service, which are incorporated as if fully recited herein. Terms defined in the Terms of Service that are not defined herein shall have the same definition as in the Terms of Service.

We may revise or update this Privacy Policy by posting an amended version through the Software and making you aware of the revisions, which may be through posting to the Software or otherwise. Your continued access to or use of the Software following our notice of changes to this Privacy Policy (or other acceptance method) means you accept such changes. Please refer to the “Last updated” date above to see when this Privacy Policy was last updated.

1. Territoriality

Regardless of where our servers are located, your personal data may be processed by us in the United States, where data protection and privacy regulations may or may not be to the same level of protection as in other parts of the world. BY VISITING THE SITE AND USING the Software, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OF AMERICA OF ANY INFORMATION COLLECTED OR OBTAINED BY US THROUGH VOLUNTARY SUBMISSIONS, AND THAT THE LAW OF THE UNITED STATES OF AMERICA GOVERNS ANY SUCH COLLECTION AND PROCESSING.

2. Your Information Collected

We collect certain personal information that can identify you, which may be supplied when you sign-up for the Software, when you create or update an account, when you use the Software, when you request services or otherwise when you submit such information. This includes:

Username;
Email;
Advertiser account information;
Advertiser api token information;
Website domain information;

3. Your Website Visitor Information Collected

We collect three types of information from visitors of your website when you use the Software:

1. Hashed user information (e.g., Name, Email, Phone)
2. Non-hashed non-personal information (e.g., website, server, and cookie information)
3. Non-hashed, web events (e.g., Clicks, page views, key strokes, etc)

3.1. User Information Collected

We do not collect, process, or store any personal information that can identify your Users. We do collect, in a secure format, the voluntarily provided information from your site visitors that includes:

First Name
Last Name
Email
Phone Number

This information is hashed using SHA-256 one-way encryption. It may not be decrypted by us or anyone else.

3.2. Non-Personal Information Collected

We do collect information from your website and your website visitors that includes:

First party cookies;
Third party cookies;
IP address and location information;
Browser and operating system information; and
Device information

3.3 Website Event Information Collected

We may collect non-personally identifiable, public or anonymous information about your website visitors (“Non-Personal Information”), including but not limited to keystrokes and clicks while using the Software, the type of device you used and its browser and operating system information, the pages accessed most frequently, time spent on a page, how pages are used, previous page and referring page URLs, location information, and similar non-personal data. If you can be identified from this information, for example by combination with other pieces of information, then we will treat this information as Personal Information.

Non-Personal Information Automatically tracking Internet Protocol (“IP”) addresses is one method of automatically collecting information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your device whenever you surf the internet. Further, the Software may utilize web beacons, pixel tags, cookies, embedded links, and other commonly used information-gathering tools.

Although it may be possible to turn off the collection of cookies through your device, that may interfere with your use of the Software.

4. Use of Information

4.1. Internal Use of Collected Information

We collect information in order to provide the Software to you. We may also use this information to help us develop and improve our Service and other offerings, fulfill your requests, to allow you to participate in interactive features on the Software, track usage trends, conduct experiments and perform research and analytics, send you or your device push notifications related to the Software from time-to-time, communicate with you regarding administrative matters, communicate promotional materials to you, tailor our Service and offerings to meet your interests and those of others, and for other purposes permitted by law.

We may use anonymous, aggregate information, of which your information may be a part, without restriction.

4.2. Sharing Collected Information with Your Advertising Partners

As part of the Software, we share the information we collect on you and your website users with your advertising partners. This information is shared on an individual basis and is sent to your individual accounts within respective platforms. For example, we may collect your Facebook pixel id and Conversions API token upon account creation, and then send your site visitor information and web events to your individual advertiser account on Facebook, as specified by the pixel and token information you provided.

4.3. Sharing Collected Information with Third Parties, Consultants, and Affiliates

As part of the Software, we share your website users’ information which may include hashed Personal Information, with third parties.

We may share information with our business associates, consultants, service providers, advisors and affiliates in order for them to provide services to us that enable us to provide the Software. For example, our host and internet service provider, and SaaS storage provider, may have access to this information.

Further, we may disclose collected information to the extent we believe it necessary to comply with the law, such as in response to a subpoena or court order, to defend a legal claim or otherwise as permitted by applicable law. We may disclose any information in our possession in the event that we believe it necessary or appropriate to prevent criminal or illegal activity, personal injury, property damage or bodily harm.

Additionally, we may transfer your information, including any and all Personal Information that we have collected, to a successor in interest, which may include but may not be limited to a third-party in the event of an acquisition, sale, asset sale, merger or bankruptcy.

5. Links

Our Service may contain links to other websites. We are not responsible for the privacy practices of such other sites. When you leave our Service to visit another website or application, please read the privacy statements of websites that may collect Personal Information. This Privacy Policy applies solely to information collected by us through the Software.

6. Security

We employ procedural and technical safeguards to secure your personal information against loss, theft, alteration, and unauthorized access, use and disclosure. We also employ security procedures to protect your information from unauthorized access by users inside and outside the company.

Regardless of the precautions we take, no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. While we strive to protect personal information, we cannot ensure or warrant the security of any information you transmit to us.

7. E-Mail and Electronic Newsletters

We may offer electronic newsletters and e-mails concerning promotions, new products and services, or other marketing materials as a service to our users. You may receive newsletters and e-mails concerning promotions and marketing of ours, after you register the Software. If, after you have received a message, you no longer wish to receive such materials, you may opt-out by following the unsubscribe instructions included in each electronic newsletter and e-mail.

8. Access and Control; Opt Out

Users may view and edit their username and contact information through the Software. To do so, follow the instructions on the Software.

Additionally, you may opt-out of sharing information with third parties, use of information by the Software other than for the primary purposes of the Software, inclusion of your information in an online directory, and the receipt of promotional communications from the Software. To do so, follow the instruction on the Software. These opt-outs will not apply to the extent that you otherwise choose to share information with third parties, for example, by interacting with their advertisements or filling out their surveys on the Software.

9. Do Not Track

At this time, the Software does not specifically respond to do-not-track signals.

10. Children and Privacy

We do not knowingly solicit data from or market to children under 13 years old, and therefore do not request Personal Information from anyone under the age of 13. If we become aware that a customer or a customer’s website visitor is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files. If you are the parent or guardian of a person under the age of 13 who has provided Personal Information to us without your approval, please inform us by contacting us at the e-mail address below and we will remove such information from our database.

11. Contact Information

If you have any questions or suggestions regarding our Privacy Policy, please contact us via e-mail at team@popsixle.com.